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A highlight of the 2010 sponsorship program was the start of a new partnership between BAC and Brisbane Powerhouse, which saw Brisbane Airport coming onboard as the celebration partner for the Powerhouse's 10th birthday. The partnership illustrates BAC's commitment to promoting Brisbane to the world as a city that values excellence and culture, and recognises the Powerhouse as symbolising Brisbane's reputation as an emergent, vibrant, progressive and creative city.

With the support of Brisbane Airport and other sponsors, Brisbane Powerhouse is emerging as a world class cultural centre in the same way that Brisbane Airport, with our recent expansion of the International Terminal and planned upgrade of the Domestic Terminal, is emerging as a world class facility and gateway airport.

Another celebration of the cultural life of Brisbane came as the sounds of jazz, pop and a big brass band filtered through the International Terminal and outside the Direct Factory Outlet (DFO) in July for Airport City Music. The collaboration between Brisbane Airport and the Queensland Music Festival resulted in a unique musical experience for airport users, under the banner of the Music in the Streets campaign.

In a different twist, 2010 also saw the inauguration of the Cribb Island Boardriders Club, with the Federal Treasurer and Member for Lilley, the Hon Wayne Swan MP, accepting an invitation to be the Foundation Patron. The Cribb Island Boardriders was established by staff at Brisbane Airport, honouring the former township of Cribb Island, which was relocated to make way for the airport in the 1980s. While predominantly made up of workers from the airport and related industries, the Club is open to all members of the local community, and features surf competitions, learn-to-surf programs, ski trips, social events and Clean-Up Cribb Island days and promotes healthy lifestyle and environmental awareness, while raising funds for charity.

In recognition of the critical role the Royal Flying Doctors Service (RFDS) plays in Queensland's regional and remote communities, Brisbane Airport signed on as a new Principal Sponsor. Brisbane Airport has seen tens of thousands of RFDS flights over the years, and since 1995 has been home to the RFDS Head Office. There has always been a close working relationship between Brisbane Airport and the RFDS, but this unprecedented partnership takes the relationship to a new level.

BAC and Queensland University of Technology (QUT) celebrated 10 years of partnership and innovation in 2009. The partnership - unique in Australia - has led to more than 30 valuable research projects, ranging from energy efficiency programs to improvement in security practices, passenger processing and environmental management. The BAC - QUT partnership has been recognised nationally for not just helping deliver world-class airport facilities for Queensland's airport gateway to the world, but for developing innovative policy and practice to enhance future airport management and development at airports across Australia and internationally.